it used to be a $15-$20 card that was sought after and performed well in Commander
In the spirit of fairness and possibly limited printing availability, Ravensburger is using a lottery system to determine who will be able to purchase these booster boxes
The Holofoil effect is similar to that on Pokemon TCG cards
The most valuable cards include 1st Edition Base Set holographics (especially Charizard), Shadowless prints, Gold Star Pokemon, Illustrator Pikachu, Trophy cards, Japanese exclusive promos, and modern chase cards like Alt Art and Rainbow Rares from recent sets
But particularly in-demand sets often see booster boxes rocket into the hundreds or even thousands of dollars, as stock becomes more scarce
I probably sound like a broken record but think of Colfenor's Plans in terms of the larger metagame of Commander, or even Modern